Admissions and Recruiting Video

Contact: Michael Kolowich (michael@diginovations.com)

admissions-admission video - recruiting video productionThe art of producing admissions and recruiting films — whether for a college, a company, or even a summer camp experience — is in finding ways to be both strategic and authentic.  A great film is useful at every stage of the recruitment process.  And DigiNovations has poured literally thousands of hours of research time into finding out what works for organizations in a wide variety of strategic contexts.

During the past three years, we have (among other projects):

  • worked with dozens of colleges, graduate schools, and private secondary schools to make their video communications programs more effective;
  • created an award-winning* film for Harvard Business School called “Inside the Case Method” that is now the centerpiece of HBS’s admissions marketing campaign;
  • created an award-winning* film for Sacred Heart University called “Learning 24/7” and built it into an innovative internet TV channel for undergraduate admissions marketing;
  • produced award-winning* television commercials for Sacred Heart University and St. Joseph’s College for use during NCAA sports events;
  • produced an award-winning* admissions film for Portsmouth Abbey School called “Consider the Abbey,” built around a strategy to increase applications from boarding applicants;
  • produced an admissions film for Brimmer and May School which won top VISTA award honors from the National Professional Videographers Association;
  • produced an informational video for a regional summer camp which was named a TELLY award finalist for recruitment video;
  • created a recruitment channel for one of the nation’s most prestigious law firms, Ropes and Gray, featuring 11 segments about life on the job and in the firm’s five offices around the country;
  • created a recruitment film which is at the heart of Mellon Financial’s recruiting program for MBA students.