TheO: Another Example of Video Content Marketing Gone Right

Posted by on Mar 3, 2012                   TheO is a fusion of physical play and mobile device technology. It was recently listed as one of the cool new toys of 2012 by Parents Magazine and Good Housekeeping. The founders of the company asked us to help them create a media campaign to launch their product in the toy world. Below is one part of the whole – a 30 second...
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No More Either/Or In Your Video Production Campaign

Posted by on Feb 14, 2012 You know in your heart as well as your gut that having video on your website in 2012 is as important and imminent as having a website was in 2002. Print wanes. Social media waxes. And, you worry. What is one to do? You have so many choices and decisions before you. Perhaps you are tethered to the notion that you have to decide…DIY – do it yourself – or the “Hollywood...
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The Thing About Text…

Posted by on Jan 24, 2012 Have you noticed that animated text is hot? We tire of talking heads – it requires eye contact. As a viewer, it takes energy to assess the authenticity of the presenter. If the presenter is uncomfortable; it makes us uncomfortable. And, if we don’t connect with that face and voice, we go elsewhere. Animated text supplemented by an energized and sophisticated hip-voice – that...
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The Second Decade

Posted by on Jan 11, 2012 Time is elastic. A decade implies the gravitas of time, and yet 10 short years ago, in October 2001, when Michael Kolowich founded DigiNovations in Concord, Massachusetts, we knew that… The digital video revolution had begun. DV tape was 4 years old, as a result, non-linear editing had finally matured. Clients were supremely impressed when you showed them your 4 gigabyte drive. Terabyte?...
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Welcome

Posted by on Oct 29, 2011 Welcome to the DigiNovations blog.
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