College Marketing: Capturing and Conveying Campus Energy

Client: Sacred Heart University

Sixty seconds seems like a long time, but when a huge audience gives you sixty seconds to tell the story of your institution, where do you start? Keating Associates engaged DigiNovations to produce a 60-second television commercial to be played at halftime of NCAA telecasts of Sacred Heart University’s Division I team. “Sacred Heart is all about energy, innovation, pioneering new learning and living opportunities,” wrote Steve Keating as he guided the DigiNovations team. “It’s a growing, vital, leading Catholic University.”

This commercial is the result of our collaboration with Keating Associates to bring SHU’s message to life in a way that will break through in a high-energy sports broadcast environment.