Keynote Address Introduction:
Setting the Context for an Important Message

Client: Genzyme Corporation

When Genzyme Corporation CEO Henri Termeer took the stage at the big Bio 2007 convention in Boston, there was no doubt in the minds of the thousands gathered to hear him about what he would be talking about. That’s because his address was preceded by a short DigiNovations-produced film that introduced his message: a call to the biotechnology industry to invest in neglected diseases in other parts of the world.

Working from interviews, video, and still photographs from all over the world, DigiNovations crafted a film that brought important emotional context to this critical address.