Medical Device Marketing:
Expert Commentary for a Sophisticated Audience

Client: InfraReDx Incorporated

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Interventional cardiologists are not an ordinary audience for a marketing communications program. The knowledge and technology of fighting America’s leading cause of death is evolving almost as quickly as these practitioners can learn, practice, and perfect.

As InfraReDx prepared to unveil its new near-infrared device for detecting fatty deposits inside the arteries of the heart, it wanted more than a marketing video to show cardiologists at a major conference…so the company asked DigiNovations to help. The idea was to create an “Expert Commentary” that would educate and inform about the problem which this new device was developed to address.

Told entirely in the words of five leading cardiologists and filmed in beautiful high definition detail, the story of the quest for a vulnerable plaque detector is unveiled in a clear, engaging way, complemented by the exceptional medical animation of AnimationMD.