On-Screen Demo:
A Trendy GPS Helps Sell Itself

Client:TomTom

With fancy new audio and video capabilities in its new “Go 910” GPS unit, TomTom’s executives said, “Why shouldn’t this GPS help sell itself?” So they commissioned DigiNovations to create a video demo that did just that.

Drawing heavily on its video animation expertise and understanding the special requirements of producing for a small screen, DigiNovations hit a home run with its new on-screen demo for TomTom, and its work can now be seen in the showrooms of electronics retailers nationwide.

Our first on-screen demo for TomTom (for the Go 700) was named one of the Top 100 Publicity Materials of 2005 by League of American Communications Professionals. This version, which uses the GPS’s nifty new wide-screen format, tops the original award-winner!