An Industry Giant Retires

Client: Prime Tanning

 

When Prime Tanning chairman Ken Purdy announced his retirement, CEO Bob Moore wanted to pay a fitting tribute to a leather industry giant. He turned to DigiNovations/North Bridge Productions for help.

Working with Purdy’s family, colleagues, and figures throughout the leather industry worldwide, the North Bridge team assembled a video story that was the centerpiece of Purdy’s retirement celebration in April 2004.

This piece illustrates the power of interviews in storytelling…even if it means traveling a long distance to get them.