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QuickTake: Behind the Scenes at Brightcove

Posted on Friday, March 7, 2008 at 09:43AM by Registered CommenterMichael Kolowich in , , , | CommentsPost a Comment

I thought everyone might enjoy this inside look at Brightcove, put together for Boston.com by the Boston Globe’s technology business editor (and my high school and college classmate!) D.C. Denison…

And the ability to embed this video directly into the Web Video Expert blog illustrates another important point: the way in which video can now move out of its original context into entirely new settings, just by clicking on a “Get Code” button and pasting the HTML code into the right place on your web page.  This, of course, can cuts both way because the farther it gets from the source, the farther it gets from benefitting the rest of your site if you intend your video content to be a magnet to attract site visitors.  But for those with a message to spread, it’s great news, as you can find many more “front doors” to your content than you ever imagined.

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