Our friends and collaborators at PermissionTV have shuffled the deck and come up with a unique and very interesting new video solution for B2B web marketing.  And in the process, they’re about to re-brand the company as “VisibleGains”.

Tomorrow morning, VisibleGains will be introduced as a clever, dialog-based approach to creating a video “conversation” with a prospective buyer of B2B products and services.  The team at VisibleGains has capitalized on PermissionTV’s deep and stable video delivery infrastructure and built a simple system for organizing video clips along a chain of video clips, interspersed with questions that allow customers to “drive” the conversation, customizing the information they receive.

Focusing its efforts on B2B video marketing/sales applications would seem to be a wise move for Cliff Pollan and the VisibleGains team.  Its predecessor company, PermissionTV, was undercapitalized, undermanned, and undersold relative to competitor Brightcove in the race to sign up media companies for private video hosting services known as internet TV channels — this, despite an early lead in platform technology.  Facing game, set, and match in the internet TV channel market, VisibleGains has chosen focus over flexibility, and has landed in a market where there are thousands of clients scrambling for solutions.

As one of VisibleGain’s charter production partners, we at DigiNovations have now started working with the new system…and we like what we see in the first release.  Look for us to launch a new set of services in the near future, using the VisibleGains system as a central part of our communications strategy.  As we wade in more deeply with the VisibleGains software and service, we’ll let you know how it goes.