In a far-ranging interview, Cliff Pollan, the new CEO of one of our partners, PermissionTV, talks about how video is changing the process of selling.  Along the way, he says that every company needs to start viewing itself as a content company, providing rich information to help customers understand not only their product but also their need.

In his words, we can start to see hints of a new direction for PermissionTV in supporting the selling process in both business-to-consumer and business-to-business markets.  The key, he says, is to rethink the architecture of video into short, “snackable” segments that can be arranged interactively to replicate a relationship-building sales conversation.

This use of video as a selling tool is obviously of extreme interest to us at DigiNovations, and we’re tracking PermissionTV’s evolution very closely, as well as sharing our experience with them.  Look for some very interesting new capabilities for video marketers to surface from PermissionTV over the months ahead!