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New video content management tools are being introduced this year that change the whole game in how companies and organizations present video on the web. Brightcove, Maven Media, and other new systems are making it possible to create video “channels” on the web without needing to call on a programmer every time you want to make a change. This article examines some of these tools, shows some examples of how they’re being used, and helps marketers think about how to prepare for a whole new world.


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