DigiNovations has formed a production partnership with Legal Insight Media to bring web video marketing to law firms across America.  Legal Insight’s “TrueView” web videos have helped law firms add impact, excitement, and personalization to their marketing, practice development, and recruiting activities.  DigiNovations brings its deep expertise in full-motion video production and web video creation to the partnership.  The two companies are already in joint production on two projects for a major national law firm.

As I mentioned in my recent Video AdVisory article on new media in law firm recruiting, there is a rising tide of interest in the legal profession around how to use multimedia in general and video in particular in support of their marketing, training, and recruitment activities.  Legal Insight’s Peter and Barbara Marx have developed a wonderful body of knowledge about applying new media techniques to the communications needs of law firms.  Our job in the partnership is to bring new technologies and new production methods to take their strategic storytelling to an even higher level.

DigiNovations has established a foundation in video production for law firms in our extensive work for Ropes & Gray.  We’re looking forward to exploring new communications techniques with our new partner, Legal Insight Media.