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Legal Marketing Blog: DigiNovations, Legal Insight Web Video puts "US Navy at the Forefront of Legal Recruiting"

Posted on Wednesday, August 22, 2007 at 03:26PM by Registered CommenterMichael Kolowich in | CommentsPost a Comment

Another DigiNovations web video project is creating a sensation in the legal recruiting world.  This time, it’s the Navy JAG who’s taken to the web with a powerful video recruiting message.

JAG-FrameGrab.jpgOur legal marketing partners, Legal Insight Media, Inc., developed the strategic approach for the video and DigiNovations was responsible for all the production (videography) and post-production (editing and encoding for the web).  The result is a hard-hitting, 3-minute video created from nine interviews with recent Navy JAG recruits.

The result, writes Larry Bodine in a posting today on the LawMarketing Blog, is a another example of why “video is a must for recruiting Web pages.”

Larry quotes LCDR Colleen M. Shook, JAGC, USN, JAG Corps Detailer for Accessions and Recruiting, as saying, “This compelling Web video captures the sense of adventure that attracts lawyers to become JAGs better than any other medium could.”

The U.S. Navy JAG and Legal Insight Media join a growing list of clients who have turned to DigiNovations to fill their recruiting web video needs — from international law firm Ropes & Gray LLP to Harvard Business School to Sacred Heart University.

Watch the Navy JAG Recruiting Video

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