Here in Boston, video production runs the gamut from quick one-camera shoots to high-end projects with multiple cameras, multiple shoot days, and very complex edits. But regardless of how big or small a video project is, we find that our projects..
Sometimes something new is a home run, and sometimes it’s a mixed bag. LinkedIn’s new native video definitely falls into that second category. There are reasons to get excited about it, but those reasons are all about its potential. Right now..
We all know that video gives us the best opportunity to engage with our customer base. And we also know that with its 1 billion active daily users, Facebook more than any other social media network is where our customers live.
So why is it that..
In today’s job market, it’s a given that companies looking for top talent need a recruiting video. Applicants do their research, and a good video will communicate all the reasons they’d be happy working for your company. But how do you make an..
Topics: Corporate Video
It’s a good bet that your company needs how-to training videos, to help your customers understand how to use your products, and how to trouble-shoot them. While you might be tempted to make your videos the way you’ve always made them, you should..
I recently attended a meeting with several scientists who need to make some training videos. Their company has a nice library of training videos that all follow the same general format: an expert from within the company talking about his or her..
Video marketing keeps on getting more complicated, doesn’t it? No worries – we’ve rounded up great articles to keep you informed in areas that matter – like social media metrics, live video on Facebook and Instagram, using music in your videos,..
While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..