The Video Production and Video Marketing Blog

Why Do Marketers Screw Up Facebook Videos? 6 Mistakes and How to Fix Them

Posted by Catie Foertsch

We all know that video gives us the best opportunity to engage with our customer base. And we also know that with its 1 billion active daily users, Facebook more than any other social media network is where our customers live.

So why is it that..

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Topics: Corporate Video, What Marketers Need to Know, Social Media Video

Need Recruiting Help? Here Are 10 Best Practices for Effective Recruiting Videos

Posted by Catie Foertsch

In today’s job market, it’s a given that companies looking for top talent need a recruiting video. Applicants do their research, and a good video will communicate all the reasons they’d be happy working for your company. But how do you make an..

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Topics: Corporate Video

10 NEW Best Practices for How-To Training Videos

Posted by Catie Foertsch

It’s a good bet that your company needs how-to training videos, to help your customers understand how to use your products, and how to trouble-shoot them. While you might be tempted to make your videos the way you’ve always made them, you should..

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Topics: Corporate Video, Training Videos

How Corporate Training Videos Have Changed, Thanks To America’s Test Kitchen

Posted by Catie Foertsch

I recently attended a meeting with several scientists who need to make some training videos. Their company has a nice library of training videos that all follow the same general format: an expert from within the company talking about his or her..

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Topics: Corporate Video, What Marketers Need to Know, Training Videos

Why You MUST Include Diversity In Your Video Content

Posted by Catie Foertsch

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Topics: Video Production, Video Marketing, What Marketers Need to Know

The 25 Biggest Video Production Mistakes Marketers Make

Posted by Catie Foertsch

As a Boston video production company, we work with a wide variety of marketers on all sizes and kinds of projects - from small budget one-offs to yearly retainer contracts. Over thousands of videos, we’ve seen marketers make lots of mistakes that..
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Topics: Video Production, What Marketers Need to Know

Video Marketing Link Roundup 2: Metrics, Trends, A/B Testing, Live Video and More

Posted by Catie Foertsch

Video marketing keeps on getting more complicated, doesn’t it? No worries – we’ve rounded up great articles to keep you informed in areas that matter – like social media metrics, live video on Facebook and Instagram, using music in your videos,..

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Topics: What Marketers Need to Know, Video Marketing Link Roundup

Top 10 Video Production Trends for 2017: What Marketers Need to Know

Posted by Catie Foertsch

While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

What is a Video Producer, and Do You Need One? What Marketers Need to Know

Posted by Catie Foertsch

Photo credit: Wona Smith

If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words video producer. Here’s the information you need to understand what a video producer does, and whether you need one for..

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Topics: Video Production, What Marketers Need to Know

Top 13 Video Production Terms Marketers Need to Know

Posted by Catie Foertsch

Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll need to understand what they’re talking about - so you can avoid misunderstandings and bring your video..

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Topics: Video Production, What Marketers Need to Know