The Video Production and Video Marketing Blog

Catie Foertsch

Recent Posts

Video Marketing Link Roundup 2: Metrics, Trends, A/B Testing, Live Video and More

Posted by Catie Foertsch on March 20, 2017 at 6:04 AM

Video marketing keeps on getting more complicated, doesn’t it? No worries – we’ve rounded up great articles to keep you informed in areas that matter – like social media metrics, live video on Facebook and Instagram, using music in your videos,..

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Topics: What Marketers Need to Know, Video Marketing Link Roundup

Top 10 Video Production Trends for 2017: What Marketers Need to Know

Posted by Catie Foertsch on March 7, 2017 at 6:24 AM

While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

What is a Video Producer, and Do You Need One? What Marketers Need to Know

Posted by Catie Foertsch on February 21, 2017 at 6:45 AM

Photo credit: Wona Smith

If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words video producer. Here’s the information you need to understand what a video producer does, and whether you need one for..

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Topics: Video Production, What Marketers Need to Know

Top 13 Video Production Terms Marketers Need to Know

Posted by Catie Foertsch on February 8, 2017 at 6:32 AM

Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll need to understand what they’re talking about - so you can avoid misunderstandings and bring your video..

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Topics: Video Production, What Marketers Need to Know

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch on January 4, 2017 at 6:07 AM

If you're looking to hire a video production company, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is complicated – and you're a..

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Topics: Corporate Video, Video Production, Academic Video, Nonprofit Video, What Marketers Need to Know, Social Media Video

4 Real Life Video Production Horror Stories

Posted by Catie Foertsch on December 21, 2016 at 6:00 AM

I don’t know why, but everyone I’ve ever met loves hearing about disasters that happen to someone else. We have a collection of horror stories because we have clients come to us due to debacles they’ve experienced with other vendors. So I’m..

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Topics: Video Production, What Marketers Need to Know

25 Amazing Tips: How To Use Video To Promote Your White Papers

Posted by Catie Foertsch on December 5, 2016 at 6:34 AM

If you’ve got a white paper, you know it needs to be promoted effectively. And you know that video is one of the most effective marketing methods on the planet. So how, specifically, can you use video to promote your white papers? Here are 25..
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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

How to Use Video to Market Your Software

Posted by Catie Foertsch on November 29, 2016 at 6:09 AM

All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

DigiNovations Now Has THREE FAA-Certified Drone Pilots on Staff

Posted by Catie Foertsch on November 9, 2016 at 6:54 AM

We’re enormously proud to announce that DigiNovations now has THREE FAA-certified drone pilots on staff. Left to right: Mike Murray, Chris Mackos, and Michael Kolowich.

Note: Certification by the Federal Aviation Administration is required to fly..

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Topics: Drone Video

What You Need to Know for Successful Multi-Camera Live Video Streaming

Posted by Catie Foertsch on October 27, 2016 at 7:00 AM

If you have an upcoming event and you want live video streaming, you’re thinking about the end product: you want your event up on the web, and you want people to see it. But before that can happen, there are an awful lot of moving parts that have..

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Topics: Live Video Streaming, Event Video