The Video Production and Video Marketing Blog

Catie Foertsch

Recent Posts

DigiNovations wins Two More Telly Awards

Posted by Catie Foertsch

DigiNovations is proud to announce that two of our videos have been named winners in the 37th Telly Awards.

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Topics: Awards

How to Edit Video Interviews: What Marketers Need to Know

Posted by Catie Foertsch

If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

What’s the Most Effective Style for Your Corporate Videos?

Posted by Catie Foertsch

So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

The New Best Practice for Facebook Video

Posted by Catie Foertsch

When it comes to videos on Facebook, there’s new research from multiple video publishers that shows that up to 85% of viewers keep the sound off while watching videos. This is critical information for marketers, because it means that to be..

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Topics: Video Marketing, What Marketers Need to Know, Social Media Video

The Top 5 Misconceptions about Capital Campaign Videos (with video)

Posted by Catie Foertsch

 If your institution is considering a capital campaign, you know you’ll need a video component, because video can drive your campaign to success. But the danger is that you'll fall victim to common misconceptions, and get your capital campaign..

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Topics: Corporate Video, Academic Video, Nonprofit Video

3 Ways to Make Your Videos Accessible to Non-English Speakers

Posted by Catie Foertsch

If your company does business internationally, it’s critically important to respect your non-English speaking customers by making your video content accessible to them – and that means providing a way for them to access it in their language. But..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

5 Pros, 4 Cons: Should You Bring Video Production In-House?

Posted by Catie Foertsch

We’ve recently begun helping one of our Boston video production clients explore the process of creating an on-site video production studio. This company, like many others, is looking for ways to increase production while decreasing costs...

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Topics: Corporate Video, Video Production, What Marketers Need to Know

The Inside Secret: How Marketers are Saving Money on Video Content

Posted by Catie Foertsch

You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..

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Topics: Corporate Video, Video Marketing, Academic Video, Nonprofit Video, What Marketers Need to Know

How To Really Screw Up Your YouTube Video SEO

Posted by Catie Foertsch

By now, marketers know that closed captions for YouTube videos are an important SEO tool. But in their zeal to save money, some marketers are using a shortcut that can result in mangled captions that are unintentionally funny – and that damage..

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Topics: Video Marketing, What Marketers Need to Know

Top 10 Video Production Trends for 2016: What Marketers Need to Know

Posted by Catie Foertsch

As we head into 2016, we know viewers will be consuming more video. Marketers need to know the upcoming trends in video production, so they can create video content that successfully engages and retains their viewers. Here are our top 10 video..

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Topics: Corporate Video, Video Production, Video Marketing, What Marketers Need to Know