The Video Production and Video Marketing Blog

Catie Foertsch

Recent Posts

Video Spotlight: Christmas Kids Short Videos

Posted by Catie Foertsch

There's nothing cuter than a bunch of kids talking about Christmas. We filmed the kids at TD Bank's tree lighting at their Cherry Hill NJ corporate headquarters, and streamed the video live to a big screen so all could enjoy these kids as they..

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Topics: Corporate Video, Video Marketing, Live Video Streaming

5 Tips: Use Short-Form Video for Effective Social Media Marketing [with videos]

Posted by Catie Foertsch

The days of viewers being satisfied with the same video across all platforms are long gone. Today’s viewers expect to see videos of different lengths on different platforms - and on social media they want short-form videos.  Here are 5 tips to..

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Topics: Corporate Video, Video Marketing, Social Media Video

Nonprofit Video: Can Your Heart Get Any Warmer?

Posted by Catie Foertsch

Sometimes you come across people who change the world in a big headlines kind of way. And then sometimes you meet people who are changing the world much more quietly. That’s Barb and Ira Smith. Their story will show you how to create powerful..

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Topics: Nonprofit Video

DigiNovations Brings Drones to Harvard for HUBWeek, Captures Crowd Aerial Selfie

Posted by Catie Foertsch

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Topics: Corporate Video, Academic Video, Drone Video

Don’t Blow Through Your Video Production Budget: 8 Insider Tips

Posted by Catie Foertsch

As a 10-person video production company, we have a lot of clients, and we regularly work with new ones. We sometimes find that our new clients’ projects don’t stay within budget, but incur additional charges - usually for the same, unnecessary..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

The Must-Have Video for Your Corporate Event (and it’s not what you think)

Posted by Catie Foertsch

You’ve got your big corporate event coming up, and if you’re considering video, it’s probably of the speakers - so you can use snippets in content marketing. But what about the one video element that can take your event from wonderful to..

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Topics: Corporate Video, Event Video

7 Specific Actions that will Maximize Video SEO Performance

Posted by Catie Foertsch

By now it’s common knowledge that you can use your videos to improve your search engine rankings - but what, exactly, do you have to do? Here are 7 specific actions that will maximize your video SEO performance.

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Topics: Video Marketing, What Marketers Need to Know

Why Marketers Can Struggle with Video Scripts and What to Do About It

Posted by Catie Foertsch

Recently we worked with a corporate client on an identity video. The goal was to communicate to potential customers who the company was, what they did, and why they were a good fit for their customers. To save money, the client decided to create..

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Topics: Corporate Video, Video Production