All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..
We’re enormously proud to announce that DigiNovations now has THREE FAA-certified drone pilots on staff. Left to right: Mike Murray, Chris Mackos, and Michael Kolowich.
Note: Certification by the Federal Aviation Administration is required to fly..
Topics: Drone Video
If you have an upcoming event and you want live video streaming, you’re thinking about the end product: you want your event up on the web, and you want people to see it. But before that can happen, there are an awful lot of moving parts that have..
If you’re looking for a video production company in the Boston area or beyond, you’ll come across some (like us) who aren’t shy about the awards they win. And you’ll find others who haven’t won awards. Should you care that your video vendor is..
We’ve scoured the web to find articles relevant to the whole gamut of video content creation and video marketing – from inspiration to planning, from creation to performance. Here are six awesome articles to assist you in understanding and..
DigiNovations is proud to announce that two of our videos have been named winners in the 37th Telly Awards.
If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..
So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..
When it comes to videos on Facebook, there’s new research from multiple video publishers that shows that up to 85% of viewers keep the sound off while watching videos. This is critical information for marketers, because it means that to be..
If your institution is considering a capital campaign, you know you’ll need a video component, because video can drive your campaign to success. But the danger is that you'll fall victim to common misconceptions, and get your capital campaign..