While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..
Photo credit: Wona Smith
If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words video producer. Here’s the information you need to understand what a video producer does, and whether you need one for..
Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll need to understand what they’re talking about - so you can avoid misunderstandings and bring your video..
If you're looking to hire a video production company in Boston or anywhere else, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is..
I don’t know why, but everyone I’ve ever met loves hearing about disasters that happen to someone else. We have a collection of horror stories because we have clients come to us due to debacles they’ve experienced with other vendors. So I’m..
All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..
We’re enormously proud to announce that DigiNovations now has THREE FAA-certified drone pilots on staff. Left to right: Mike Murray, Chris Mackos, and Michael Kolowich.
Note: Certification by the Federal Aviation Administration is required to fly..
Topics: Drone Video
If you have an upcoming event and you want live video streaming, you’re thinking about the end product: you want your event up on the web, and you want people to see it. But before that can happen, there are an awful lot of moving parts that have..
If you’re looking for a video production company in the Boston area or beyond, you’ll come across some (like us) who aren’t shy about the awards they win. And you’ll find others who haven’t won awards. Should you care that your video vendor is..