The Video Production and Video Marketing Blog

How to Use Video to Market Your Software

Posted by Catie Foertsch on November 29, 2016 at 6:09 AM

All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

DigiNovations Now Has THREE FAA-Certified Drone Pilots on Staff

Posted by Catie Foertsch on November 9, 2016 at 6:54 AM

We’re enormously proud to announce that DigiNovations now has THREE FAA-certified drone pilots on staff. Left to right: Mike Murray, Chris Mackos, and Michael Kolowich.

Note: Certification by the Federal Aviation Administration is required to fly..

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Topics: Drone Video

What You Need to Know for Successful Multi-Camera Live Video Streaming

Posted by Catie Foertsch on October 27, 2016 at 7:00 AM

If you have an upcoming event and you want live video streaming, you’re thinking about the end product: you want your event up on the web, and you want people to see it. But before that can happen, there are an awful lot of moving parts that have..

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Topics: Live Video Streaming, Event Video

Do Awards Matter When You’re Looking for Video Production?

Posted by Catie Foertsch on October 11, 2016 at 6:03 AM

If you’re looking for a video production company in the Boston area or beyond, you’ll come across some (like us) who aren’t shy about the awards they win. And you’ll find others who haven’t won awards. Should you care that your video vendor is..

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Topics: Video Production, What Marketers Need to Know, Awards

Video Marketing Link Roundup: Social Media Video, Video Content Plan, YouTube Cards and More

Posted by Catie Foertsch on September 26, 2016 at 6:28 AM

We’ve scoured the web to find articles relevant to the whole gamut of video content creation and video marketing – from inspiration to planning, from creation to performance. Here are six awesome articles to assist you in understanding and..

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Topics: What Marketers Need to Know, Video Marketing Link Roundup

DigiNovations wins Two More Telly Awards

Posted by Catie Foertsch on September 20, 2016 at 6:37 AM

DigiNovations is proud to announce that two of our videos have been named winners in the 37th Telly Awards.

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Topics: Awards

How to Edit Video Interviews: What Marketers Need to Know

Posted by Catie Foertsch on September 13, 2016 at 7:00 AM

If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

What’s the Most Effective Style for Your Corporate Videos?

Posted by Catie Foertsch on August 11, 2016 at 6:30 AM

So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

The New Best Practice for Facebook Video

Posted by Catie Foertsch on July 14, 2016 at 6:30 AM

When it comes to videos on Facebook, there’s new research from multiple video publishers that shows that up to 85% of viewers keep the sound off while watching videos. This is critical information for marketers, because it means that to be..

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Topics: Video Marketing, What Marketers Need to Know, Social Media Video

The Top 5 Misconceptions about Capital Campaign Videos (with video)

Posted by Catie Foertsch on June 28, 2016 at 6:30 AM

 If your institution is considering a capital campaign, you know you’ll need a video component, because video can drive your campaign to success. But the danger is that you'll fall victim to common misconceptions, and get your capital campaign..

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Topics: Corporate Video, Academic Video, Nonprofit Video