The Video Production and Video Marketing Blog

DigiNovations wins Two More Telly Awards

Posted by Catie Foertsch on September 20, 2016 at 6:37 AM

DigiNovations is proud to announce that two of our videos have been named winners in the 37th Telly Awards.

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Topics: Awards

How to Edit Video Interviews: What Marketers Need to Know

Posted by Catie Foertsch on September 13, 2016 at 7:00 AM

If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

What’s the Most Effective Style for Your Corporate Videos?

Posted by Catie Foertsch on August 11, 2016 at 6:30 AM

So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

The New Best Practice for Facebook Video

Posted by Catie Foertsch on July 14, 2016 at 6:30 AM

When it comes to videos on Facebook, there’s new research from multiple video publishers that shows that up to 85% of viewers keep the sound off while watching videos. This is critical information for marketers, because it means that to be..

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Topics: Video Marketing, What Marketers Need to Know, Social Media Video

The Top 5 Misconceptions about Capital Campaign Videos (with video)

Posted by Catie Foertsch on June 28, 2016 at 6:30 AM

 If your institution is considering a capital campaign, you know you’ll need a video component, because video can drive your campaign to success. But the danger is that you'll fall victim to common misconceptions, and get your capital campaign..

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Topics: Corporate Video, Academic Video, Nonprofit Video

3 Ways to Make Your Videos Accessible to Non-English Speakers

Posted by Catie Foertsch on May 31, 2016 at 7:30 AM

If your company does business internationally, it’s critically important to respect your non-English speaking customers by making your video content accessible to them – and that means providing a way for them to access it in their language. But..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

5 Pros, 4 Cons: Should You Bring Video Production In-House?

Posted by Catie Foertsch on May 17, 2016 at 9:59 AM

We’ve recently begun helping one of our clients in the greater Boston area explore the process of creating an on-site video production studio. This company, like many others, is looking for ways to increase production while decreasing costs...

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Topics: Corporate Video, Video Production, What Marketers Need to Know

4K Video Production: What Marketers Need to Know

Posted by Justin Braase on April 18, 2016 at 7:00 AM

4K. It’s a video term you've most likely heard thrown around over the past year or two. You can find it advertised in televisions, streaming services, and even the cameras in new smartphones. And - your video production company might be talking..

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Topics: Video Production, What Marketers Need to Know

Learn from the Cheese Parade: Don't Screw Up Your Event Video

Posted by Justin Braase on February 29, 2016 at 8:30 AM

More and more companies and nonprofits are creating event videos - at everything from  annual corporate bashes to cheese parades. Yes, cheese parades!   You can learn a lot from this cheese parade video - including the one element your event..

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Topics: Corporate Video, Nonprofit Video, Event Video

The Inside Secret: How Marketers are Saving Money on Video Content

Posted by Catie Foertsch on February 8, 2016 at 6:30 AM

You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..

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Topics: Corporate Video, Video Marketing, Academic Video, Nonprofit Video, What Marketers Need to Know