If your company does business internationally, it’s critically important to respect your non-English speaking customers by making your video content accessible to them – and that means providing a way for them to access it in their language. But..
We’ve recently begun helping one of our Boston video production clients explore the process of creating an on-site video production studio. This company, like many others, is looking for ways to increase production while decreasing costs...
4K. It’s a video term you've most likely heard thrown around over the past year or two. You can find it advertised in televisions, streaming services, and even the cameras in new smartphones. And - your video production company might be talking..
More and more companies and nonprofits are creating event videos - at everything from annual corporate bashes to cheese parades. Yes, cheese parades! You can learn a lot from this cheese parade video - including the one element your event..
You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..
By now, marketers know that closed captions for YouTube videos are an important SEO tool. But in their zeal to save money, some marketers are using a shortcut that can result in mangled captions that are unintentionally funny – and that damage..
Have you ever wondered to yourself what your video production company means by color correction or color grading? Don't worry, it doesn't mean they screwed anything up on the day of your shoot. It all comes down to how cameras percieve the colors..
As we head into 2016, we know viewers will be consuming more video. Marketers need to know the upcoming trends in video production, so they can create video content that successfully engages and retains their viewers. Here are our top 10 video..
There's nothing cuter than a bunch of kids talking about Christmas. We filmed the kids at TD Bank's tree lighting at their Cherry Hill NJ corporate headquarters, and streamed the video live to a big screen so all could enjoy these kids as they..
The days of viewers being satisfied with the same video across all platforms are long gone. Today’s viewers expect to see videos of different lengths on different platforms - and on social media they want short-form videos. Here are 5 tips to..