The Video Production and Video Marketing Blog

3 Ways to Make Your Videos Accessible to Non-English Speakers

Posted by Catie Foertsch on May 31, 2016 at 7:30 AM

If your company does business internationally, it’s critically important to respect your non-English speaking customers by making your video content accessible to them – and that means providing a way for them to access it in their language. But..

Read More...

Topics: Corporate Video, Video Marketing, What Marketers Need to Know

5 Pros, 4 Cons: Should You Bring Video Production In-House?

Posted by Catie Foertsch on May 17, 2016 at 9:59 AM

We’ve recently begun helping one of our Boston video production clients explore the process of creating an on-site video production studio. This company, like many others, is looking for ways to increase production while decreasing costs...

Read More...

Topics: Corporate Video, Video Production, What Marketers Need to Know

4K Video Production: What Marketers Need to Know

Posted by Justin Braase on April 18, 2016 at 7:00 AM

4K. It’s a video term you've most likely heard thrown around over the past year or two. You can find it advertised in televisions, streaming services, and even the cameras in new smartphones. And - your video production company might be talking..

Read More...

Topics: Video Production, What Marketers Need to Know

Learn from the Cheese Parade: Don't Screw Up Your Event Video

Posted by Justin Braase on February 29, 2016 at 8:30 AM

More and more companies and nonprofits are creating event videos - at everything from  annual corporate bashes to cheese parades. Yes, cheese parades!   You can learn a lot from this cheese parade video - including the one element your event..

Read More...

Topics: Corporate Video, Nonprofit Video, Event Video

The Inside Secret: How Marketers are Saving Money on Video Content

Posted by Catie Foertsch on February 8, 2016 at 6:30 AM

You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..

Read More...

Topics: Corporate Video, Video Marketing, Academic Video, Nonprofit Video, What Marketers Need to Know

How To Really Screw Up Your YouTube Video SEO

Posted by Catie Foertsch on January 25, 2016 at 8:30 AM

By now, marketers know that closed captions for YouTube videos are an important SEO tool. But in their zeal to save money, some marketers are using a shortcut that can result in mangled captions that are unintentionally funny – and that damage..

Read More...

Topics: Video Marketing, What Marketers Need to Know

Color Correction and Color Grading for Video: What Marketers Need to Know

Posted by Justin Braase on January 13, 2016 at 7:30 AM

Have you ever wondered to yourself what your video production company means by color correction or color grading? Don't worry, it doesn't mean they screwed anything up on the day of your shoot. It all comes down to how cameras percieve the colors..

Read More...

Topics: Corporate Video, Video Production, What Marketers Need to Know

Top 10 Video Production Trends for 2016: What Marketers Need to Know

Posted by Catie Foertsch on January 5, 2016 at 9:41 AM

As we head into 2016, we know viewers will be consuming more video. Marketers need to know the upcoming trends in video production, so they can create video content that successfully engages and retains their viewers. Here are our top 10 video..

Read More...

Topics: Corporate Video, Video Production, Video Marketing, What Marketers Need to Know

Video Spotlight: Christmas Kids Short Videos

Posted by Catie Foertsch on December 16, 2015 at 11:33 AM

There's nothing cuter than a bunch of kids talking about Christmas. We filmed the kids at TD Bank's tree lighting at their Cherry Hill NJ corporate headquarters, and streamed the video live to a big screen so all could enjoy these kids as they..

Read More...

Topics: Corporate Video, Video Marketing, Live Video Streaming

5 Tips: Use Short-Form Video for Effective Social Media Marketing [with videos]

Posted by Catie Foertsch on December 14, 2015 at 9:00 AM

The days of viewers being satisfied with the same video across all platforms are long gone. Today’s viewers expect to see videos of different lengths on different platforms - and on social media they want short-form videos.  Here are 5 tips to..

Read More...

Topics: Corporate Video, Video Marketing, Social Media Video