The Video Production and Video Marketing Blog

Don’t Blow Through Your Video Production Budget: 8 Insider Tips

Posted by Catie Foertsch on October 6, 2015 at 10:12 AM

As a 10-person video production company, we have a lot of clients, and we regularly work with new ones. We sometimes find that our new clients’ projects don’t stay within budget, but incur additional charges - usually for the same, unnecessary..


Topics: Corporate Video, Video Production, What Marketers Need to Know

The Must-Have Video for Your Corporate Event (and it’s not what you think)

Posted by Catie Foertsch on September 22, 2015 at 7:00 AM

You’ve got your big corporate event coming up, and if you’re considering video, it’s probably of the speakers - so you can use snippets in content marketing. But what about the one video element that can take your event from wonderful to..


Topics: Corporate Video, Event Video

7 Specific Actions that will Maximize Video SEO Performance

Posted by Catie Foertsch on August 27, 2015 at 5:30 AM

By now it’s common knowledge that you can use your videos to improve your search engine rankings - but what, exactly, do you have to do? Here are 7 specific actions that will maximize your video SEO performance.


Topics: Video Marketing, What Marketers Need to Know

Why Marketers Can Struggle with Video Scripts and What to Do About It

Posted by Catie Foertsch on August 18, 2015 at 5:58 AM

Recently we worked with a corporate client on an identity video. The goal was to communicate to potential customers who the company was, what they did, and why they were a good fit for their customers. To save money, the client decided to create..


Topics: Corporate Video, Video Production

Star Trail Photography - The Basics

Posted by Ben Donahue on July 14, 2015 at 2:20 PM

Star trail photography—capturing the movement of stars in the sky—is a surprisingly easy and inexpensive method for vivid nighttime photographs. The process is possible with consumer-grade gear. If your camera isn't super schmancy don't fret, if..


Topics: Photography

Case Study: DigiNovations Provides 4-Camera Streaming Video for Groton School’s Graduation

Posted by Tim Cook on June 3, 2015 at 3:54 PM

(Image courtesy Lowell Sun)


For the second year in a row, DigiNovations was chosen to provide streaming video coverage for the Groton School and their “Prize Day” graduation ceremony.

The event took place Sunday May 31, 2015, but months of..


Video Can Be As Simple As This

Posted by Whit Wales on April 15, 2015 at 2:39 PM

Few people are as articulate and passionate about helping private schools and universities to to discover and/or refine their identity as our good friend, Stephen Keating, of Keating and Associates with whose educational consulting firm we have..


Topics: Academic Video

DigiNovations Case Study: Avery Dennison – New ADTP1 Monarch Printer

Posted by Tim Cook on February 18, 2015 at 11:05 AM

Last fall, Avery Dennison came to us looking for a change – a fresh perspective and a fresh new look for their launch of a revolutionary retail printer for the RBIS division.


Topics: Corporate Video, Photography

The Color of Light in Video Production

Posted by Tim Cook on November 6, 2014 at 1:18 PM

During your next video filming day, as you watch the DigiNovations crew setting things up for on-location filming  (turning on video cameras, tweaking lights, and lowering microphones into place), you might notice one of us take a seat in front..


Topics: Video Production

Do We Need A Teleprompter For Our Video?

Posted by Tim Cook on May 22, 2014 at 1:42 PM

Does this exchange sound familiar:


Topics: Corporate Video