You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..
By now, marketers know that closed captions for YouTube videos are an important SEO tool. But in their zeal to save money, some marketers are using a shortcut that can result in mangled captions that are unintentionally funny – and that damage..
Have you ever wondered to yourself what your video production company means by color correction or color grading? Don't worry, it doesn't mean they screwed anything up on the day of your shoot. It all comes down to how cameras percieve the colors..
As we head into 2016, we know viewers will be consuming more video. Marketers need to know the upcoming trends in video production, so they can create video content that successfully engages and retains their viewers. Here are our top 10 video..
There's nothing cuter than a bunch of kids talking about Christmas. We filmed the kids at TD Bank's tree lighting at their Cherry Hill NJ corporate headquarters, and streamed the video live to a big screen so all could enjoy these kids as they..
The days of viewers being satisfied with the same video across all platforms are long gone. Today’s viewers expect to see videos of different lengths on different platforms - and on social media they want short-form videos. Here are 5 tips to..
Sometimes you come across people who change the world in a big headlines kind of way. And then sometimes you meet people who are changing the world much more quietly. That’s Barb and Ira Smith. Their story will show you how to create powerful..
Topics: Nonprofit Video
Schools invest in comprehensive “overview” videos as a way to connect more powerfully with their prospective applicants and alumni. But while every school needs an effective overview video, every school also needs their dollars to go as far as..
Topics: Academic Video
As a 10-person video production company, we have a lot of clients, and we regularly work with new ones. We sometimes find that our new clients’ projects don’t stay within budget, but incur additional charges - usually for the same, unnecessary..