The Video Production and Video Marketing Blog

The Inside Secret: How Marketers are Saving Money on Video Content

Posted by Catie Foertsch

You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..

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Topics: Corporate Video, Video Marketing, Academic Video, Nonprofit Video, What Marketers Need to Know

How To Really Screw Up Your YouTube Video SEO

Posted by Catie Foertsch

By now, marketers know that closed captions for YouTube videos are an important SEO tool. But in their zeal to save money, some marketers are using a shortcut that can result in mangled captions that are unintentionally funny – and that damage..

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Topics: Video Marketing, What Marketers Need to Know

Color Correction and Color Grading for Video: What Marketers Need to Know

Posted by Justin Braase

Have you ever wondered to yourself what your video production company means by color correction or color grading? Don't worry, it doesn't mean they screwed anything up on the day of your shoot. It all comes down to how cameras percieve the colors..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

Top 10 Video Production Trends for 2016: What Marketers Need to Know

Posted by Catie Foertsch

As we head into 2016, we know viewers will be consuming more video. Marketers need to know the upcoming trends in video production, so they can create video content that successfully engages and retains their viewers. Here are our top 10 video..

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Topics: Corporate Video, Video Production, Video Marketing, What Marketers Need to Know

Video Spotlight: Christmas Kids Short Videos

Posted by Catie Foertsch

There's nothing cuter than a bunch of kids talking about Christmas. We filmed the kids at TD Bank's tree lighting at their Cherry Hill NJ corporate headquarters, and streamed the video live to a big screen so all could enjoy these kids as they..

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Topics: Corporate Video, Video Marketing, Live Video Streaming

5 Tips: Use Short-Form Video for Effective Social Media Marketing [with videos]

Posted by Catie Foertsch

The days of viewers being satisfied with the same video across all platforms are long gone. Today’s viewers expect to see videos of different lengths on different platforms - and on social media they want short-form videos.  Here are 5 tips to..

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Topics: Corporate Video, Video Marketing, Social Media Video

Nonprofit Video: Can Your Heart Get Any Warmer?

Posted by Catie Foertsch

Sometimes you come across people who change the world in a big headlines kind of way. And then sometimes you meet people who are changing the world much more quietly. That’s Barb and Ira Smith. Their story will show you how to create powerful..

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Topics: Nonprofit Video

7 Tips: Make Your Academic Overview Video Dollars Go Farthest (with videos)

Posted by Whit Wales

Schools invest in comprehensive “overview” videos as a way to connect more powerfully with their prospective applicants and alumni. But while every school needs an effective overview video, every school also needs their dollars to go as far as..

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Topics: Academic Video

DigiNovations Brings Drones to Harvard for HUBWeek, Captures Crowd Aerial Selfie

Posted by Catie Foertsch

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Topics: Corporate Video, Academic Video, Drone Video

Don’t Blow Through Your Video Production Budget: 8 Insider Tips

Posted by Catie Foertsch

As a 10-person video production company, we have a lot of clients, and we regularly work with new ones. We sometimes find that our new clients’ projects don’t stay within budget, but incur additional charges - usually for the same, unnecessary..

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Topics: Corporate Video, Video Production, What Marketers Need to Know