The Video Production and Video Marketing Blog

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch on January 4, 2017 at 6:07 AM

If you're looking to hire a video production company, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is complicated – and you're a..

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Topics: Corporate Video, Video Production, Academic Video, Nonprofit Video, What Marketers Need to Know, Social Media Video

The Top 5 Misconceptions about Capital Campaign Videos (with video)

Posted by Catie Foertsch on June 28, 2016 at 6:30 AM

 If your institution is considering a capital campaign, you know you’ll need a video component, because video can drive your campaign to success. But the danger is that you'll fall victim to common misconceptions, and get your capital campaign..

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Topics: Corporate Video, Academic Video, Nonprofit Video

The Inside Secret: How Marketers are Saving Money on Video Content

Posted by Catie Foertsch on February 8, 2016 at 6:30 AM

You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..

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Topics: Corporate Video, Video Marketing, Academic Video, Nonprofit Video, What Marketers Need to Know

7 Tips: Make Your Academic Overview Video Dollars Go Farthest (with videos)

Posted by Whit Wales on November 16, 2015 at 10:30 AM

Schools invest in comprehensive “overview” videos as a way to connect more powerfully with their prospective applicants and alumni. But while every school needs an effective overview video, every school also needs their dollars to go as far as..

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Topics: Academic Video

DigiNovations Brings Drones to Harvard for HUBWeek, Captures Crowd Aerial Selfie

Posted by Catie Foertsch on October 20, 2015 at 7:30 AM

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Topics: Corporate Video, Academic Video, Drone Video

Video Can Be As Simple As This

Posted by Whit Wales on April 15, 2015 at 2:39 PM

Few people are as articulate and passionate about helping private schools and universities to to discover and/or refine their identity as our good friend, Stephen Keating, of Keating and Associates with whose educational consulting firm we have..

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Topics: Academic Video

Using Music To Set The Tone in Your Video

Posted by Tim Cook on September 25, 2013 at 10:18 AM

When planning your next video production, don't underestimate the power of your music decisions.  The choices you and your Producer make will keep your video moving and entertaining, and set the overall tone and mood of the piece.
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Topics: Corporate Video, Academic Video