I recently attended a meeting with several scientists who need to make some training videos. Their company has a nice library of training videos that all follow the same general format: an expert from within the company talking about his or her..
While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..
If you're looking to hire a video production company, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is complicated – and you're a..
All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..
If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..
So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..
If your institution is considering a capital campaign, you know you’ll need a video component, because video can drive your campaign to success. But the danger is that you'll fall victim to common misconceptions, and get your capital campaign..
If your company does business internationally, it’s critically important to respect your non-English speaking customers by making your video content accessible to them – and that means providing a way for them to access it in their language. But..
We’ve recently begun helping one of our Boston video production clients explore the process of creating an on-site video production studio. This company, like many others, is looking for ways to increase production while decreasing costs...