The Video Production and Video Marketing Blog

For Marketers: The Ultimate Video Production Cheat Sheet

Posted by Catie Foertsch

Here in Boston, video production runs the gamut from quick one-camera shoots to high-end projects with multiple cameras, multiple shoot days, and very complex edits. But regardless of how big or small a video project is, we find that our projects..

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Topics: Corporate Video, What Marketers Need to Know, Video Production, Video Marketing

LinkedIn’s New Native Video: The Good, The Bad and The Ugly

Posted by Catie Foertsch

 

Sometimes something new is a home run, and sometimes it’s a mixed bag. LinkedIn’s new native video definitely falls into that second category. There are reasons to get excited about it, but those reasons are all about its potential. Right now..

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Topics: Corporate Video, What Marketers Need to Know, Social Media Video

Why Do Marketers Screw Up Facebook Videos? 6 Mistakes and How to Fix Them

Posted by Catie Foertsch

We all know that video gives us the best opportunity to engage with our customer base. And we also know that with its 1 billion active daily users, Facebook more than any other social media network is where our customers live.

So why is it that..

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Topics: Corporate Video, What Marketers Need to Know, Social Media Video

Need Recruiting Help? Here Are 10 Best Practices for Effective Recruiting Videos

Posted by Catie Foertsch

In today’s job market, it’s a given that companies looking for top talent need a recruiting video. Applicants do their research, and a good video will communicate all the reasons they’d be happy working for your company. But how do you make an..

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Topics: Corporate Video

10 NEW Best Practices for How-To Training Videos

Posted by Catie Foertsch

It’s a good bet that your company needs how-to training videos, to help your customers understand how to use your products, and how to trouble-shoot them. While you might be tempted to make your videos the way you’ve always made them, you should..

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Topics: Corporate Video, Training Videos

How Corporate Training Videos Have Changed, Thanks To America’s Test Kitchen

Posted by Catie Foertsch

I recently attended a meeting with several scientists who need to make some training videos. Their company has a nice library of training videos that all follow the same general format: an expert from within the company talking about his or her..

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Topics: What Marketers Need to Know, Training Videos, Corporate Video

Top 10 Video Production Trends for 2017: What Marketers Need to Know

Posted by Catie Foertsch

While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..

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Topics: Corporate Video, What Marketers Need to Know, Video Production

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch

If you're looking to hire a video production company in Boston or anywhere else, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is..

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Topics: Video Production, What Marketers Need to Know, Corporate Video, Social Media Video, Academic Video, Nonprofit Video

25 Amazing Tips: How To Use Video To Promote Your White Papers

Posted by Catie Foertsch

If you’ve got a white paper, you know it needs to be promoted effectively. And you know that video is one of the most effective marketing methods on the planet. So how, specifically, can you use video to promote your white papers? Here are 25..
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Topics: Video Marketing, What Marketers Need to Know, Corporate Video

How to Use Video to Market Your Software

Posted by Catie Foertsch

All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know