The Video Production and Video Marketing Blog

Top 10 Video Production Trends for 2017: What Marketers Need to Know

Posted by Catie Foertsch on March 7, 2017 at 6:24 AM

While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..

Read More...

Topics: Corporate Video, Video Production, What Marketers Need to Know

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch on January 4, 2017 at 6:07 AM

If you're looking to hire a video production company, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is complicated – and you're a..

Read More...

Topics: Corporate Video, Video Production, Academic Video, Nonprofit Video, What Marketers Need to Know, Social Media Video

25 Amazing Tips: How To Use Video To Promote Your White Papers

Posted by Catie Foertsch on December 5, 2016 at 6:34 AM

If you’ve got a white paper, you know it needs to be promoted effectively. And you know that video is one of the most effective marketing methods on the planet. So how, specifically, can you use video to promote your white papers? Here are 25..
Read More...

Topics: Corporate Video, Video Marketing, What Marketers Need to Know

How to Use Video to Market Your Software

Posted by Catie Foertsch on November 29, 2016 at 6:09 AM

All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..

Read More...

Topics: Corporate Video, Video Marketing, What Marketers Need to Know

How to Edit Video Interviews: What Marketers Need to Know

Posted by Catie Foertsch on September 13, 2016 at 7:00 AM

If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..

Read More...

Topics: Corporate Video, Video Production, What Marketers Need to Know

What’s the Most Effective Style for Your Corporate Videos?

Posted by Catie Foertsch on August 11, 2016 at 6:30 AM

So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..

Read More...

Topics: Corporate Video, Video Marketing, What Marketers Need to Know

The Top 5 Misconceptions about Capital Campaign Videos (with video)

Posted by Catie Foertsch on June 28, 2016 at 6:30 AM

 If your institution is considering a capital campaign, you know you’ll need a video component, because video can drive your campaign to success. But the danger is that you'll fall victim to common misconceptions, and get your capital campaign..

Read More...

Topics: Corporate Video, Academic Video, Nonprofit Video

3 Ways to Make Your Videos Accessible to Non-English Speakers

Posted by Catie Foertsch on May 31, 2016 at 7:30 AM

If your company does business internationally, it’s critically important to respect your non-English speaking customers by making your video content accessible to them – and that means providing a way for them to access it in their language. But..

Read More...

Topics: Corporate Video, Video Marketing, What Marketers Need to Know

5 Pros, 4 Cons: Should You Bring Video Production In-House?

Posted by Catie Foertsch on May 17, 2016 at 9:59 AM

We’ve recently begun helping one of our clients in the greater Boston area explore the process of creating an on-site video production studio. This company, like many others, is looking for ways to increase production while decreasing costs...

Read More...

Topics: Corporate Video, Video Production, What Marketers Need to Know

Learn from the Cheese Parade: Don't Screw Up Your Event Video

Posted by Justin Braase on February 29, 2016 at 8:30 AM

More and more companies and nonprofits are creating event videos - at everything from  annual corporate bashes to cheese parades. Yes, cheese parades!   You can learn a lot from this cheese parade video - including the one element your event..

Read More...

Topics: Corporate Video, Nonprofit Video, Event Video