The Video Production and Video Marketing Blog

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch on January 4, 2017 at 6:07 AM

If you're looking to hire a video production company, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is complicated – and you're a..

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Topics: Corporate Video, Video Production, Academic Video, Nonprofit Video, What Marketers Need to Know, Social Media Video

The Top 5 Misconceptions about Capital Campaign Videos (with video)

Posted by Catie Foertsch on June 28, 2016 at 6:30 AM

 If your institution is considering a capital campaign, you know you’ll need a video component, because video can drive your campaign to success. But the danger is that you'll fall victim to common misconceptions, and get your capital campaign..

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Topics: Corporate Video, Academic Video, Nonprofit Video

Learn from the Cheese Parade: Don't Screw Up Your Event Video

Posted by Justin Braase on February 29, 2016 at 8:30 AM

More and more companies and nonprofits are creating event videos - at everything from  annual corporate bashes to cheese parades. Yes, cheese parades!   You can learn a lot from this cheese parade video - including the one element your event..

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Topics: Corporate Video, Nonprofit Video, Event Video

The Inside Secret: How Marketers are Saving Money on Video Content

Posted by Catie Foertsch on February 8, 2016 at 6:30 AM

You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..

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Topics: Corporate Video, Video Marketing, Academic Video, Nonprofit Video, What Marketers Need to Know

Nonprofit Video: Can Your Heart Get Any Warmer?

Posted by Catie Foertsch on November 23, 2015 at 1:04 PM

Sometimes you come across people who change the world in a big headlines kind of way. And then sometimes you meet people who are changing the world much more quietly. That’s Barb and Ira Smith. Their story will show you how to create powerful..

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Topics: Nonprofit Video