The Video Production and Video Marketing Blog

LinkedIn’s New Native Video: The Good, The Bad and The Ugly

Posted by Catie Foertsch

 

Sometimes something new is a home run, and sometimes it’s a mixed bag. LinkedIn’s new native video definitely falls into that second category. There are reasons to get excited about it, but those reasons are all about its potential. Right now..

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Topics: Corporate Video, What Marketers Need to Know, Social Media Video

Why Do Marketers Screw Up Facebook Videos? 6 Mistakes and How to Fix Them

Posted by Catie Foertsch

We all know that video gives us the best opportunity to engage with our customer base. And we also know that with its 1 billion active daily users, Facebook more than any other social media network is where our customers live.

So why is it that..

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Topics: Corporate Video, What Marketers Need to Know, Social Media Video

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch

If you're looking to hire a video production company in Boston or anywhere else, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is..

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Topics: Corporate Video, Video Production, Academic Video, Nonprofit Video, What Marketers Need to Know, Social Media Video

The New Best Practice for Facebook Video

Posted by Catie Foertsch

When it comes to videos on Facebook, there’s new research from multiple video publishers that shows that up to 85% of viewers keep the sound off while watching videos. This is critical information for marketers, because it means that to be..

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Topics: Video Marketing, What Marketers Need to Know, Social Media Video

5 Tips: Use Short-Form Video for Effective Social Media Marketing [with videos]

Posted by Catie Foertsch

The days of viewers being satisfied with the same video across all platforms are long gone. Today’s viewers expect to see videos of different lengths on different platforms - and on social media they want short-form videos.  Here are 5 tips to..

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Topics: Corporate Video, Video Marketing, Social Media Video