All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..
So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..
When it comes to videos on Facebook, there’s new research from multiple video publishers that shows that up to 85% of viewers keep the sound off while watching videos. This is critical information for marketers, because it means that to be..
If your company does business internationally, it’s critically important to respect your non-English speaking customers by making your video content accessible to them – and that means providing a way for them to access it in their language. But..
You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..
By now, marketers know that closed captions for YouTube videos are an important SEO tool. But in their zeal to save money, some marketers are using a shortcut that can result in mangled captions that are unintentionally funny – and that damage..
As we head into 2016, we know viewers will be consuming more video. Marketers need to know the upcoming trends in video production, so they can create video content that successfully engages and retains their viewers. Here are our top 10 video..
There's nothing cuter than a bunch of kids talking about Christmas. We filmed the kids at TD Bank's tree lighting at their Cherry Hill NJ corporate headquarters, and streamed the video live to a big screen so all could enjoy these kids as they..
The days of viewers being satisfied with the same video across all platforms are long gone. Today’s viewers expect to see videos of different lengths on different platforms - and on social media they want short-form videos. Here are 5 tips to..