The Video Production and Video Marketing Blog

For Marketers: The Ultimate Video Production Cheat Sheet

Posted by Catie Foertsch

Here in Boston, video production runs the gamut from quick one-camera shoots to high-end projects with multiple cameras, multiple shoot days, and very complex edits. But regardless of how big or small a video project is, we find that our projects..

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Topics: Corporate Video, What Marketers Need to Know, Video Production, Video Marketing

Why You MUST Include Diversity In Your Video Content

Posted by Catie Foertsch

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Topics: What Marketers Need to Know, Video Marketing, Video Production

25 Amazing Tips: How To Use Video To Promote Your White Papers

Posted by Catie Foertsch

If you’ve got a white paper, you know it needs to be promoted effectively. And you know that video is one of the most effective marketing methods on the planet. So how, specifically, can you use video to promote your white papers? Here are 25..
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Topics: Video Marketing, What Marketers Need to Know, Corporate Video

How to Use Video to Market Your Software

Posted by Catie Foertsch

All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

What’s the Most Effective Style for Your Corporate Videos?

Posted by Catie Foertsch

So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

The New Best Practice for Facebook Video

Posted by Catie Foertsch

When it comes to videos on Facebook, there’s new research from multiple video publishers that shows that up to 85% of viewers keep the sound off while watching videos. This is critical information for marketers, because it means that to be..

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Topics: What Marketers Need to Know, Video Marketing, Social Media Video

3 Ways to Make Your Videos Accessible to Non-English Speakers

Posted by Catie Foertsch

If your company does business internationally, it’s critically important to respect your non-English speaking customers by making your video content accessible to them – and that means providing a way for them to access it in their language. But..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

The Inside Secret: How Marketers are Saving Money on Video Content

Posted by Catie Foertsch

You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..

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Topics: Corporate Video, Video Marketing, Academic Video, Nonprofit Video, What Marketers Need to Know

How To Really Screw Up Your YouTube Video SEO

Posted by Catie Foertsch

By now, marketers know that closed captions for YouTube videos are an important SEO tool. But in their zeal to save money, some marketers are using a shortcut that can result in mangled captions that are unintentionally funny – and that damage..

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Topics: Video Marketing, What Marketers Need to Know

Top 10 Video Production Trends for 2016: What Marketers Need to Know

Posted by Catie Foertsch

As we head into 2016, we know viewers will be consuming more video. Marketers need to know the upcoming trends in video production, so they can create video content that successfully engages and retains their viewers. Here are our top 10 video..

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Topics: Corporate Video, Video Production, Video Marketing, What Marketers Need to Know