The Video Production and Video Marketing Blog

Why You MUST Include Diversity In Your Video Content

Posted by Catie Foertsch on May 1, 2017 at 5:29 AM

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Topics: Video Production, Video Marketing, What Marketers Need to Know

25 Amazing Tips: How To Use Video To Promote Your White Papers

Posted by Catie Foertsch on December 5, 2016 at 6:34 AM

If you’ve got a white paper, you know it needs to be promoted effectively. And you know that video is one of the most effective marketing methods on the planet. So how, specifically, can you use video to promote your white papers? Here are 25..
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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

How to Use Video to Market Your Software

Posted by Catie Foertsch on November 29, 2016 at 6:09 AM

All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

What’s the Most Effective Style for Your Corporate Videos?

Posted by Catie Foertsch on August 11, 2016 at 6:30 AM

So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

The New Best Practice for Facebook Video

Posted by Catie Foertsch on July 14, 2016 at 6:30 AM

When it comes to videos on Facebook, there’s new research from multiple video publishers that shows that up to 85% of viewers keep the sound off while watching videos. This is critical information for marketers, because it means that to be..

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Topics: Video Marketing, What Marketers Need to Know, Social Media Video

3 Ways to Make Your Videos Accessible to Non-English Speakers

Posted by Catie Foertsch on May 31, 2016 at 7:30 AM

If your company does business internationally, it’s critically important to respect your non-English speaking customers by making your video content accessible to them – and that means providing a way for them to access it in their language. But..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

The Inside Secret: How Marketers are Saving Money on Video Content

Posted by Catie Foertsch on February 8, 2016 at 6:30 AM

You’re a marketer, and you’re under pressure to create lots more video content – without an increase in your marketing budget. How do you do it? Simple: look at what other marketers have figured out. Here’s a client case study that will give you..

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Topics: Corporate Video, Video Marketing, Academic Video, Nonprofit Video, What Marketers Need to Know

How To Really Screw Up Your YouTube Video SEO

Posted by Catie Foertsch on January 25, 2016 at 8:30 AM

By now, marketers know that closed captions for YouTube videos are an important SEO tool. But in their zeal to save money, some marketers are using a shortcut that can result in mangled captions that are unintentionally funny – and that damage..

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Topics: Video Marketing, What Marketers Need to Know

Top 10 Video Production Trends for 2016: What Marketers Need to Know

Posted by Catie Foertsch on January 5, 2016 at 9:41 AM

As we head into 2016, we know viewers will be consuming more video. Marketers need to know the upcoming trends in video production, so they can create video content that successfully engages and retains their viewers. Here are our top 10 video..

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Topics: Corporate Video, Video Production, Video Marketing, What Marketers Need to Know

Video Spotlight: Christmas Kids Short Videos

Posted by Catie Foertsch on December 16, 2015 at 11:33 AM

There's nothing cuter than a bunch of kids talking about Christmas. We filmed the kids at TD Bank's tree lighting at their Cherry Hill NJ corporate headquarters, and streamed the video live to a big screen so all could enjoy these kids as they..

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Topics: Corporate Video, Video Marketing, Live Video Streaming