While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..
Photo credit: Wona Smith
If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words video producer. Here’s the information you need to understand what a video producer does, and whether you need one for..
Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll need to understand what they’re talking about - so you can avoid misunderstandings and bring your video..
If you're looking to hire a video production company, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is complicated – and you're a..
I don’t know why, but everyone I’ve ever met loves hearing about disasters that happen to someone else. We have a collection of horror stories because we have clients come to us due to debacles they’ve experienced with other vendors. So I’m..
If you’re looking for a video production company in the Boston area or beyond, you’ll come across some (like us) who aren’t shy about the awards they win. And you’ll find others who haven’t won awards. Should you care that your video vendor is..
If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..
We’ve recently begun helping one of our clients in the greater Boston area explore the process of creating an on-site video production studio. This company, like many others, is looking for ways to increase production while decreasing costs...
4K. It’s a video term you've most likely heard thrown around over the past year or two. You can find it advertised in televisions, streaming services, and even the cameras in new smartphones. And - your video production company might be talking..
Have you ever wondered to yourself what your video production company means by color correction or color grading? Don't worry, it doesn't mean they screwed anything up on the day of your shoot. It all comes down to how cameras percieve the colors..