The Video Production and Video Marketing Blog

The DigiNovations' Drone Cheat Sheet: Dos and Don'ts

Posted by James Donald

 

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Topics: Photography, Video Production, Drone Video, Event Video

For Marketers: The Ultimate Video Production Cheat Sheet

Posted by Catie Foertsch

Here in Boston, video production runs the gamut from quick one-camera shoots to high-end projects with multiple cameras, multiple shoot days, and very complex edits. But regardless of how big or small a video project is, we find that our projects..

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Topics: Corporate Video, Video Production, Video Marketing, What Marketers Need to Know

Why You MUST Include Diversity In Your Video Content

Posted by Catie Foertsch

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Topics: Video Production, Video Marketing, What Marketers Need to Know

The 25 Biggest Video Production Mistakes Marketers Make

Posted by Catie Foertsch

As a Boston video production company, we work with a wide variety of marketers on all sizes and kinds of projects - from small budget one-offs to yearly retainer contracts. Over thousands of videos, we’ve seen marketers make lots of mistakes that..
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Topics: Video Production, What Marketers Need to Know

Top 10 Video Production Trends for 2017: What Marketers Need to Know

Posted by Catie Foertsch

While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

What is a Video Producer, and Do You Need One? What Marketers Need to Know

Posted by Catie Foertsch

Photo credit: Wona Smith

If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words video producer. Here’s the information you need to understand what a video producer does, and whether you need one for..

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Topics: Video Production, What Marketers Need to Know

Top 13 Video Production Terms Marketers Need to Know

Posted by Catie Foertsch

Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll need to understand what they’re talking about - so you can avoid misunderstandings and bring your video..

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Topics: Video Production, What Marketers Need to Know

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch

If you're looking to hire a video production company in Boston or anywhere else, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is..

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Topics: Corporate Video, Video Production, Academic Video, Nonprofit Video, What Marketers Need to Know, Social Media Video

4 Real Life Video Production Horror Stories

Posted by Catie Foertsch

I don’t know why, but everyone I’ve ever met loves hearing about disasters that happen to someone else. We have a collection of horror stories because we have clients come to us due to debacles they’ve experienced with other vendors. So I’m..

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Topics: Video Production, What Marketers Need to Know

Do Awards Matter When You’re Looking for Video Production?

Posted by Catie Foertsch

If you’re looking for a video production company in the Boston area or beyond, you’ll come across some (like us) who aren’t shy about the awards they win. And you’ll find others who haven’t won awards. Should you care that your video vendor is..

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Topics: Video Production, What Marketers Need to Know, Awards