The Video Production and Video Marketing Blog

Top 10 Video Production Trends for 2017: What Marketers Need to Know

Posted by Catie Foertsch on March 7, 2017 at 6:24 AM

While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

What is a Video Producer, and Do You Need One? What Marketers Need to Know

Posted by Catie Foertsch on February 21, 2017 at 6:45 AM

Photo credit: Wona Smith

If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words video producer. Here’s the information you need to understand what a video producer does, and whether you need one for..

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Topics: Video Production, What Marketers Need to Know

Top 13 Video Production Terms Marketers Need to Know

Posted by Catie Foertsch on February 8, 2017 at 6:32 AM

Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll need to understand what they’re talking about - so you can avoid misunderstandings and bring your video..

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Topics: Video Production, What Marketers Need to Know

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch on January 4, 2017 at 6:07 AM

If you're looking to hire a video production company, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is complicated – and you're a..

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Topics: Corporate Video, Video Production, Academic Video, Nonprofit Video, What Marketers Need to Know, Social Media Video

4 Real Life Video Production Horror Stories

Posted by Catie Foertsch on December 21, 2016 at 6:00 AM

I don’t know why, but everyone I’ve ever met loves hearing about disasters that happen to someone else. We have a collection of horror stories because we have clients come to us due to debacles they’ve experienced with other vendors. So I’m..

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Topics: Video Production, What Marketers Need to Know

Do Awards Matter When You’re Looking for Video Production?

Posted by Catie Foertsch on October 11, 2016 at 6:03 AM

If you’re looking for a video production company in the Boston area or beyond, you’ll come across some (like us) who aren’t shy about the awards they win. And you’ll find others who haven’t won awards. Should you care that your video vendor is..

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Topics: Video Production, What Marketers Need to Know, Awards

How to Edit Video Interviews: What Marketers Need to Know

Posted by Catie Foertsch on September 13, 2016 at 7:00 AM

If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

5 Pros, 4 Cons: Should You Bring Video Production In-House?

Posted by Catie Foertsch on May 17, 2016 at 9:59 AM

We’ve recently begun helping one of our clients in the greater Boston area explore the process of creating an on-site video production studio. This company, like many others, is looking for ways to increase production while decreasing costs...

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Topics: Corporate Video, Video Production, What Marketers Need to Know

4K Video Production: What Marketers Need to Know

Posted by Justin Braase on April 18, 2016 at 7:00 AM

4K. It’s a video term you've most likely heard thrown around over the past year or two. You can find it advertised in televisions, streaming services, and even the cameras in new smartphones. And - your video production company might be talking..

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Topics: Video Production, What Marketers Need to Know

Color Correction and Color Grading for Video: What Marketers Need to Know

Posted by Justin Braase on January 13, 2016 at 7:30 AM

Have you ever wondered to yourself what your video production company means by color correction or color grading? Don't worry, it doesn't mean they screwed anything up on the day of your shoot. It all comes down to how cameras percieve the colors..

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Topics: Corporate Video, Video Production, What Marketers Need to Know