The Video Production and Video Marketing Blog

How to Edit Video Interviews: What Marketers Need to Know

Posted by Catie Foertsch

If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

5 Pros, 4 Cons: Should You Bring Video Production In-House?

Posted by Catie Foertsch

We’ve recently begun helping one of our Boston video production clients explore the process of creating an on-site video production studio. This company, like many others, is looking for ways to increase production while decreasing costs...

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Topics: Corporate Video, Video Production, What Marketers Need to Know

4K Video Production: What Marketers Need to Know

Posted by Justin Braase

4K. It’s a video term you've most likely heard thrown around over the past year or two. You can find it advertised in televisions, streaming services, and even the cameras in new smartphones. And - your video production company might be talking..

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Topics: Video Production, What Marketers Need to Know

Color Correction and Color Grading for Video: What Marketers Need to Know

Posted by Justin Braase

Have you ever wondered to yourself what your video production company means by color correction or color grading? Don't worry, it doesn't mean they screwed anything up on the day of your shoot. It all comes down to how cameras percieve the colors..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

Top 10 Video Production Trends for 2016: What Marketers Need to Know

Posted by Catie Foertsch

As we head into 2016, we know viewers will be consuming more video. Marketers need to know the upcoming trends in video production, so they can create video content that successfully engages and retains their viewers. Here are our top 10 video..

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Topics: Corporate Video, Video Production, Video Marketing, What Marketers Need to Know

Don’t Blow Through Your Video Production Budget: 8 Insider Tips

Posted by Catie Foertsch

As a 10-person video production company, we have a lot of clients, and we regularly work with new ones. We sometimes find that our new clients’ projects don’t stay within budget, but incur additional charges - usually for the same, unnecessary..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

Why Marketers Can Struggle with Video Scripts and What to Do About It

Posted by Catie Foertsch

Recently we worked with a corporate client on an identity video. The goal was to communicate to potential customers who the company was, what they did, and why they were a good fit for their customers. To save money, the client decided to create..

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Topics: Corporate Video, Video Production

The Color of Light in Video Production

Posted by Tim Cook

During your next video filming day, as you watch the DigiNovations crew setting things up for on-location filming  (turning on video cameras, tweaking lights, and lowering microphones into place), you might notice one of us take a seat in front..

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Topics: Video Production