The Video Production and Video Marketing Blog

What is a Video Producer, and Do You Need One? What Marketers Need to Know

Posted by Catie Foertsch on February 21, 2017 at 6:45 AM

Photo credit: Wona Smith

If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words video producer. Here’s the information you need to understand what a video producer does, and whether you need one for..

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Topics: Video Production, What Marketers Need to Know

Top 13 Video Production Terms Marketers Need to Know

Posted by Catie Foertsch on February 8, 2017 at 6:32 AM

Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll need to understand what they’re talking about - so you can avoid misunderstandings and bring your video..

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Topics: Video Production, What Marketers Need to Know

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch on January 4, 2017 at 6:07 AM

If you're looking to hire a video production company, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is complicated – and you're a..

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Topics: Corporate Video, Video Production, Academic Video, Nonprofit Video, What Marketers Need to Know, Social Media Video

4 Real Life Video Production Horror Stories

Posted by Catie Foertsch on December 21, 2016 at 6:00 AM

I don’t know why, but everyone I’ve ever met loves hearing about disasters that happen to someone else. We have a collection of horror stories because we have clients come to us due to debacles they’ve experienced with other vendors. So I’m..

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Topics: Video Production, What Marketers Need to Know

25 Amazing Tips: How To Use Video To Promote Your White Papers

Posted by Catie Foertsch on December 5, 2016 at 6:34 AM

If you’ve got a white paper, you know it needs to be promoted effectively. And you know that video is one of the most effective marketing methods on the planet. So how, specifically, can you use video to promote your white papers? Here are 25..
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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

How to Use Video to Market Your Software

Posted by Catie Foertsch on November 29, 2016 at 6:09 AM

All marketers know that every buy decision has an emotional component. But what if your product is software? How do you take a fairly unemotional product and make it powerful and compelling? Take a look at the video we created for DataRobot, to..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know

Do Awards Matter When You’re Looking for Video Production?

Posted by Catie Foertsch on October 11, 2016 at 6:03 AM

If you’re looking for a video production company in the Boston area or beyond, you’ll come across some (like us) who aren’t shy about the awards they win. And you’ll find others who haven’t won awards. Should you care that your video vendor is..

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Topics: Video Production, What Marketers Need to Know, Awards

Video Marketing Link Roundup: Social Media Video, Video Content Plan, YouTube Cards and More

Posted by Catie Foertsch on September 26, 2016 at 6:28 AM

We’ve scoured the web to find articles relevant to the whole gamut of video content creation and video marketing – from inspiration to planning, from creation to performance. Here are six awesome articles to assist you in understanding and..

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Topics: What Marketers Need to Know, Link Roundup

How to Edit Video Interviews: What Marketers Need to Know

Posted by Catie Foertsch on September 13, 2016 at 7:00 AM

If you’re creating a video that features one or more interviews, you’ll have far more raw video than you need for the final product. What’s the best process for selecting the clips you want to include in your video? Here are 3 different ways ..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

What’s the Most Effective Style for Your Corporate Videos?

Posted by Catie Foertsch on August 11, 2016 at 6:30 AM

So many corporate videos are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a much more..

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Topics: Corporate Video, Video Marketing, What Marketers Need to Know