The Video Production and Video Marketing Blog

For Marketers: The Ultimate Video Production Cheat Sheet

Posted by Catie Foertsch

Here in Boston, video production runs the gamut from quick one-camera shoots to high-end projects with multiple cameras, multiple shoot days, and very complex edits. But regardless of how big or small a video project is, we find that our projects..

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Topics: Corporate Video, What Marketers Need to Know, Video Production, Video Marketing

LinkedIn’s New Native Video: The Good, The Bad and The Ugly

Posted by Catie Foertsch

 

Sometimes something new is a home run, and sometimes it’s a mixed bag. LinkedIn’s new native video definitely falls into that second category. There are reasons to get excited about it, but those reasons are all about its potential. Right now..

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Topics: Corporate Video, What Marketers Need to Know, Social Media Video

Why Do Marketers Screw Up Facebook Videos? 6 Mistakes and How to Fix Them

Posted by Catie Foertsch

We all know that video gives us the best opportunity to engage with our customer base. And we also know that with its 1 billion active daily users, Facebook more than any other social media network is where our customers live.

So why is it that..

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Topics: Corporate Video, What Marketers Need to Know, Social Media Video

How Corporate Training Videos Have Changed, Thanks To America’s Test Kitchen

Posted by Catie Foertsch

I recently attended a meeting with several scientists who need to make some training videos. Their company has a nice library of training videos that all follow the same general format: an expert from within the company talking about his or her..

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Topics: What Marketers Need to Know, Training Videos, Corporate Video

Why You MUST Include Diversity In Your Video Content

Posted by Catie Foertsch

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Topics: What Marketers Need to Know, Video Marketing, Video Production

The 25 Biggest Video Production Mistakes Marketers Make

Posted by Catie Foertsch

As a Boston video production company, we work with a wide variety of marketers on all sizes and kinds of projects - from small budget one-offs to yearly retainer contracts. Over thousands of videos, we’ve seen marketers make lots of mistakes that..
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Topics: What Marketers Need to Know, Video Production

Video Marketing Link Roundup 2: Metrics, Trends, A/B Testing, Live Video and More

Posted by Catie Foertsch

Video marketing keeps on getting more complicated, doesn’t it? No worries – we’ve rounded up great articles to keep you informed in areas that matter – like social media metrics, live video on Facebook and Instagram, using music in your videos,..

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Topics: What Marketers Need to Know, Video Marketing Link Roundup

Top 10 Video Production Trends for 2017: What Marketers Need to Know

Posted by Catie Foertsch

While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..

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Topics: Corporate Video, What Marketers Need to Know, Video Production

What is a Video Producer, and Do You Need One? What Marketers Need to Know

Posted by Catie Foertsch

Photo credit: Wona Smith

If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words video producer. Here’s the information you need to understand what a video producer does, and whether you need one for..

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Topics: Video Production, What Marketers Need to Know

Top 13 Video Production Terms Marketers Need to Know

Posted by Catie Foertsch

Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll need to understand what they’re talking about - so you can avoid misunderstandings and bring your video..

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Topics: What Marketers Need to Know, Video Production