The Video Production and Video Marketing Blog

How Corporate Training Videos Have Changed, Thanks To America’s Test Kitchen

Posted by Catie Foertsch on May 8, 2017 at 6:09 AM

I recently attended a meeting with several scientists who need to make some training videos. Their company has a nice library of training videos that all follow the same general format: an expert from within the company talking about his or her..

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Topics: Corporate Video, What Marketers Need to Know, Training Videos

Why You MUST Include Diversity In Your Video Content

Posted by Catie Foertsch on May 1, 2017 at 5:29 AM

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Topics: Video Production, Video Marketing, What Marketers Need to Know

The 25 Biggest Video Production Mistakes Marketers Make

Posted by Catie Foertsch on April 25, 2017 at 6:08 AM

As a Boston video production company, we work with a wide variety of marketers on all sizes and kinds of projects - from small budget one-offs to yearly retainer contracts. Over thousands of videos, we’ve seen marketers make lots of mistakes that..
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Topics: Video Production, What Marketers Need to Know

Video Marketing Link Roundup 2: Metrics, Trends, A/B Testing, Live Video and More

Posted by Catie Foertsch on March 20, 2017 at 6:04 AM

Video marketing keeps on getting more complicated, doesn’t it? No worries – we’ve rounded up great articles to keep you informed in areas that matter – like social media metrics, live video on Facebook and Instagram, using music in your videos,..

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Topics: What Marketers Need to Know, Video Marketing Link Roundup

Top 10 Video Production Trends for 2017: What Marketers Need to Know

Posted by Catie Foertsch on March 7, 2017 at 6:24 AM

While video production technology continues to advance in very cool directions, most of these advances are irrelevant for marketers. Why? Because marketers don’t need to know about bigger camera sensors, or better lighting technology, or fancier..

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Topics: Corporate Video, Video Production, What Marketers Need to Know

What is a Video Producer, and Do You Need One? What Marketers Need to Know

Posted by Catie Foertsch on February 21, 2017 at 6:45 AM

Photo credit: Wona Smith

If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words video producer. Here’s the information you need to understand what a video producer does, and whether you need one for..

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Topics: Video Production, What Marketers Need to Know

Top 13 Video Production Terms Marketers Need to Know

Posted by Catie Foertsch on February 8, 2017 at 6:32 AM

Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll need to understand what they’re talking about - so you can avoid misunderstandings and bring your video..

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Topics: Video Production, What Marketers Need to Know

How to Pick the Right Video Production Company [Free Ebook]

Posted by Catie Foertsch on January 4, 2017 at 6:07 AM

If you're looking to hire a video production company, you need to find the right vendor – one that’s helpful and easy to work with, and that has the technical expertise you're looking for. But video production is complicated – and you're a..

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Topics: Corporate Video, Video Production, Academic Video, Nonprofit Video, What Marketers Need to Know, Social Media Video

4 Real Life Video Production Horror Stories

Posted by Catie Foertsch on December 21, 2016 at 6:00 AM

I don’t know why, but everyone I’ve ever met loves hearing about disasters that happen to someone else. We have a collection of horror stories because we have clients come to us due to debacles they’ve experienced with other vendors. So I’m..

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Topics: Video Production, What Marketers Need to Know

25 Amazing Tips: How To Use Video To Promote Your White Papers

Posted by Catie Foertsch on December 5, 2016 at 6:34 AM

If you’ve got a white paper, you know it needs to be promoted effectively. And you know that video is one of the most effective marketing methods on the planet. So how, specifically, can you use video to promote your white papers? Here are 25..
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Topics: Corporate Video, Video Marketing, What Marketers Need to Know